How to generate franchise leads? Secret revealed.
There seems to be some mystery around franchise lead generation, but it doesn’t have to be that way. In just a few minutes, I’ll break down how digital marketing works when it comes to generating franchise leads. This is a simple explanation, but it’s all you need to get started. Once you understand the basics, you can build on them to create more complex strategies.
So, here’s the secret:
To generate franchise leads (or any business leads), you only need two things:
- An Online Sales Page
- Social Media or Google Ads
That’s it! These are the key ingredients in the recipe for generating leads.
What to Do Next?
Here’s how you can put this into action:
- Study Your Most Successful Competitor
- Find your top competitor who’s doing well.
- Check out their Facebook ads. You can easily see them on their Facebook business page. Take notes on what they’re doing and make your ads look similar.
- Create a Similar Online Sales Page
- Look at your competitor’s online sales page. Notice how it’s structured, what content it includes, and how it engages visitors.
- Now, create your own sales page that looks similar, but replace their content with your own. Make sure it reflects your brand and offerings.
- Start Advertising
- Once your ads and sales page are ready, start running your ads on social media or Google.
- Drive traffic to your sales page and start generating leads.
You can learn how to create and run ads by watching YouTube videos, or you can hire someone to do it for you. Don’t let anyone convince you that this process is too difficult or that it costs thousands of dollars per month.
A Word of Caution
As you dive into this, you’ll likely discover two things:
- The Good News: You’ll start getting leads, which is exciting!
- The Not-So-Good News: Some of the leads might not be very good. In fact, some might be really bad. This is where ad targeting comes into play! But don’t worry—ad targeting is a whole other topic that we’ll cover soon. Stay tuned!
