Must-Have Content for Franchise Marketing
Creating a successful franchise marketing campaign isn’t easy, but when done right, the results can be amazing. At the heart of any great marketing campaign is strong content. Today, let’s talk about the top three must-haves for franchise content marketing: a website, photos, and videos. Before you start any campaign, make sure you’ve got these covered.
1. Franchise Website
Your franchise website is one of the most important tools you have. This isn’t just any website—it should be designed specifically for franchise business development. Your website needs to include detailed information about your franchise opportunities, financial details, case studies, and more. It’s the first place potential franchisees will go to learn about your brand, so make sure it’s informative and easy to navigate.
2. Professional Photos
You’ve probably heard the saying, “A picture is worth a thousand words.” In franchise marketing, photos can be even more powerful. Make sure to have professional photos of everything related to your franchise—your products, your team at work, your store’s exterior, grand openings, and more.
While smartphones have great cameras these days, it’s still important that whoever takes the photos understands photography. If you can’t afford a professional photographer, consider asking your video production company if they can also take photos. High-quality images make a big difference in how your franchise is perceived.
3. Professional Videos
Videos are a must for franchise marketing. Whether it’s testimonials, success stories, thank you videos, educational content, or award ceremonies, videos help bring your franchise to life.
You might hear that self-made videos can look original and cool, but when it comes to franchise sales, professionalism is key. The best way to ensure your videos are done right and on time is to hire a local video production company. This way, you can be confident that your videos will be high quality and won’t get delayed due to procrastination.
Final Thoughts
I can’t stress this enough—if you want your franchise marketing to be successful, you need to have a great website, professional photos, and high-quality videos. These are the foundations of a strong content marketing strategy that will help your franchise stand out and attract the right leads.
