Franchise Content Marketing “Must Haves”

Franchise Content Marketing “Must Haves”

It is not easy to produce a successful franchise marketing campaign but when done correctly the results are rewarding. Content is the cornerstone for any outstanding marketing campaign.
Today we talk about top 3 forms of content marketing – Website, Photos, Videos. Before you start any marketing campaign, make sure those top 3 are covered.

1. Franchise Website
This is one of the main resources any franchise organization should have. I am talking about the website that has franchise business development as its main purpose. It should contain information about franchise opportunities, financial information, case studies, etc.

2. Photos
A picture is worth a million words… I am sure you’ve heard that expression before.
The advice here – take professional photos of everything franchise related. Product, people at work at your franchise, the building your franchise store is in, grand openings….
The key word here is “professional” : this means photos taken by professionals.

These days, mobile phones have a camera comparable to professional cameras, so photos taken with mobile phones can work. However, the task of photo taking should be assigned to individuals who understand photography. If current budgets prohibit hiring a photographer, my suggestion is to ask your video production company if they can take photos.

3. Videos
There are several types of videos that can be super helpful in franchise marketing – testimonials, success stories, thank you videos, educational videos, award ceremonies … just to name a few.

If you do not have videos in your franchise marketing toolbox, you are likely falling behind. But don’t worry, getting up to speed with video content is not that complicated and could cost way less than you think. One piece of advice here – hire a video production company! You might get away with taking your own photos, but when it comes to videos, please hire professionals.

You might hear that self made videos look original and cool, but not when it comes to franchise sales. The best way to make sure your franchise videos are completed on time is to schedule video production with a local company of your choice. This way you will guarantee that videos will be completed and you will not procrastinate making them.

I can’t emphasize this enough – as a franchise, you need to have videos in 2022.
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Dmitriy Lobanov

I help franchises grow by optimizing franchise marketing initiatives and generate franchise leads. I share my marketing knowledge online and through events in various parts of the world. Connect with me on LinkedIn.