Is Franchise Brochure still a thing?
A franchise brochure is a powerful tool in any franchisor’s arsenal. It can be used to generate interest in your franchise, showcase your strengths as a franchisor, and establish your brand as a leader in your industry. But it’s not enough to simply print out a few pages of text and call it a day. You need to take the time to create a brochure that’s visually appealing, informative, and compelling.
Usually, this is the first piece of franchise marketing content created by franchise organizations. Here are a few points on franchise brochures, as I assume you have a brochure by now and can use some advice:
Keep franchise brochures up to date.
The best way to keep franchise brochures up to date is to read them from time to time. Although it sounds silly, we see many franchise brochures that are outdated by several years.
Keep franchise brochures online.
Most brochures have a lot of images, making the file size quite large for email systems to handle. Instead of sending franchise brochure via email, upload them online and send prospects a link to them.
Keep your franchise brochure consistent.
Make sure that information you have in your franchise brochure is the same as that on your franchise website. This applies to images, logos, brand colors, and especially facts – financial information, number of franchise locations open, etc.
Send prospects your franchise brochure at the right time.
There is a time and place for the franchise brochure to appear in the franchise sales funnel. The best way is to automate sending your franchise brochure through your franchise CRM or email marketing drip campaigns.
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