How to make your franchise more attractive to your leads?
Whether you are a franchisor or a franchise consultant, making your franchise more attractive to your leads is one of the top priorities.
Show that franchisees can count on your company. Show your proven track record, a well-established brand, and a history of success.
Show your support system. It can include a mentor who can offer advice and help you through the early stages of business. A mentor can be a real asset to you, as well as to the franchise.
Training is a big part of the support system that you present. Ensure that it is clear what training you provide and how its is going to be conducted.
Ensure that your franchise is projecting that it cares about franchisee’s professional success and growth within the company.
Exude professionalism. Ensure that each lead inquiry is handled properly and consistently. Answer questions promptly and thoroughly. These initial first contacts are crucial for you to demonstrate how the franchisor conducts business.
Be clear on what you expect of franchise owners and make sure the deal is a good fit for both parties before signing a contract.
Be ready to present your approaches on matters like sales, marketing, and advertising. After the call a lead should have good understanding how your franchise organization adepts to current market conditions in terms of advertising and marketing techniques
Be on the lookout for information on message boards, Google reviews, Facebook recommendations or articles where franchisees talk about their experiences with the franchisor or the franchise. If the reviews are fairly consistent, they will influence greatly the decision of potential franchisees.
Be ready to present feedback from current franchisees.
These are top factors that a lead will be looking at, while pondering if they should even schedule an initial call with your organization or if they should take next steps in the franchising process. Knowing and anticipating them, means you are well-prepared and on your way to moving that lead forward within your pipeline.
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