Franchise marketers turn to social media to promote brands, drive sales traffic, and generate franchise leads. We share our digital marketing knowledge and provide examples of successful uses of social media for franchise marketing.
Is Social Media Still Relevant for Franchise Marketing?
You would not believe how many times I have heard franchise sales executives tell me: “ I don’t think our prospective franchisees are on Facebook or Instagram”. Really… Seriously… There are 2.4 billion people in the world using Facebook and over 1 billion people using Instagram. I’m not sure why those sales executives think…