CONTENT MARKETING

Building great franchise marketing content should be a franchise marketer's top priority. We are sharing our industry knowledge and best practices through a series of franchise content marketing articles.

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Franchise Content Marketing Strategy for Successful Franchise Marketing Campaigns in 2021

It is not easy to produce a successful franchise marketing campaign but when done correctly the results are rewarding. Content is the cornerstone for any outstanding marketing campaign. Content marketing is about getting in from of the audience while building authority. Although understanding the importance of having marketing content many franchise organizations shy away from…

Is Franchise Brochure still a thing?

Is Franchise Brochure still a thing?

A franchise brochure is a powerful tool in any franchisor’s arsenal. It can be used to generate interest in your franchise, showcase your strengths as a franchisor, and establish your brand as a leader in your industry. But it’s not enough to simply print out a few pages of text and call it a day.…

Franchise Content Marketing “Must Haves”

Franchise Content Marketing “Must Haves”

It is not easy to produce a successful franchise marketing campaign but when done correctly the results are rewarding. Content is the cornerstone for any outstanding marketing campaign. Today we talk about top 3 forms of content marketing – Website, Photos, Videos. Before you start any marketing campaign, make sure those top 3 are covered.…