What is Franchise Industry Lead Closure Rate?

What is Franchise Industry Lead Closure Rate?

In a nutshell: it takes more than 100 leads to get to the close of a franchise sale.
This means that you need a significant quantity of leads to close a franchise sale. Finding the right franchisees requires a large volume of candidates to find the ideal buyers.
Broad industry statistics suggests that it takes between 100 and 150 leads to get 1 sale.
As a broker, or a franchisor, what are your thoughts on this number?
As a leading Franchise Leads generator we think that this number makes sense, if you do the math. An average lead on the market is $50. This means that if you need 150 leads to close a sale you will spend $7500. Is $7500 worth spending to create income from 1 franchise sale? Generally yes, depending on your franchise agreements and commissions of course.
Here at Franchise Hive, the financials look much much better! Our leads cost $19 a piece. Based on multiple surveys of our current clients they need 100 leads to close 1 or 2 deals.
This means that our clients pay $1900 or even $950 per sale! This, of course, assumes that you, as a sales person, still have to do due diligence and work the leads. Multiple calls, SMS messages, emails and reminders have to be executed in a professional and timely manner. Persistence is the key. In our next post we will show you how we help our clients ensure high closing rates. Stay tuned.


Are YOU ready to take this deal? https://franchisehive.com/get-19-leads/

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Dmitriy Lobanov

I help franchises grow by optimizing franchise marketing initiatives and generate franchise leads. I share my marketing knowledge online and through events in various parts of the world. Connect with me on LinkedIn.