Updates
There seems to be some secrecy about franchise lead generation. I thought I would take 3 minutes and explain how digital marketing works when it comes to franchise lead generation. It might seem like an oversimplified version but all it takes to understand basics and you can build complex things around. So here you go.…
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Nowadays, when EVERYONE is competing for everyone’s attention to showcase their products or services, it has become extremely difficult to stand out if you are a small business. All social media channels are over flooded with content and offers. It has become extremely hard to not just gain followers, but stay in their feeds! To…
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Every franchise sale has four basic obstacles: No need, No Money, No hurry, No trust Today we are discussing another top 4 objection – No hurry 🚶♀️ To overcome No Hurry obstacle one would need to create a sense of urgency. 1. Create urgency from the the moment a lead enters your pipeline A common…
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Every franchise sale has four basic obstacles: No need, No Money, No hurry, No trust Today we are discussing an important one – No trust 🤗 You need to position yourself as someone who is trustworthy. So, how do you do that? Demonstrating your knowledge of your product. Showing that you know the market. Showing…
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Every franchise sale has four basic obstacles: No need, No money, No hurry, No trust Today we are discussing a big one – No money 💰 When a lead say they have no money → That is a lie (unless they are under chapter 11). Likely, there are very limited funds and you are not…
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In our previous post we discussed that it takes between 100 and 150 leads to close just one franchise sale. This number seems pretty daunting. What we sometimes see is after a sales person accumulates 100+ leads in their pipeline, if he/she is not extremely organized, the leads slip through the cracks. This complacency unfortunately…
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In a nutshell: it takes more than 100 leads to get to the close of a franchise sale. This means that you need a significant quantity of leads to close a franchise sale. Finding the right franchisees requires a large volume of candidates to find the ideal buyers. Broad industry statistics suggests that it takes…
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A franchise brochure is a powerful tool in any franchisor’s arsenal. It can be used to generate interest in your franchise, showcase your strengths as a franchisor, and establish your brand as a leader in your industry. But it’s not enough to simply print out a few pages of text and call it a day.…
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It is not easy to produce a successful franchise marketing campaign but when done correctly the results are rewarding. Content is the cornerstone for any outstanding marketing campaign. Today we talk about top 3 forms of content marketing – Website, Photos, Videos. Before you start any marketing campaign, make sure those top 3 are covered.…
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Whether you are a franchisor or a franchise consultant, making your franchise more attractive to your leads is one of the top priorities. Show that franchisees can count on your company. Show your proven track record, a well-established brand, and a history of success. Show your support system. It can include a mentor who can…
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